Velocity Made Good
Velocity Made Good (VMG) is a financial management firm specializing in investment management, portfolio management, and trading.
The owner of VMG came to Moore Strategies with the goal of gaining new clients. Our challenge was to apply marketing strategy to a small business in an industry where is it uncommon to market yourself.
The Moore Strategies team worked with the owner to build a professional brand and reputable online presence for VMG. We started by researching and gaining an understanding of the industry. From our research, we developed a marketing strategy that would adhere to the rigid standards and guidelines of the finance industry.
Our strategy informed all of our design and copy decisions for the VMG brand. We then designed a new logo, full brand standards guide, and branded website, keeping our client's goals in mind with every communications effort.