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Philly Hot Asana

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Minimalist-Showcase-Project-Presentation

ABOUT

Philly Hot Asana is a hot yoga studio founded by Janielle Lucas. Based in Philadelphia, the studio’s purpose is to create a close-knit, nurturing community of like-minded yoga enthusiasts from across the city and beyond.

CHALLENGE

The main problem Philly Hot Asana (PHA) had was that the studio’s website was very bare-bones and simply was not helping Janielle grow her studio and attract more yogis.

SOLUTION

After talking with Janielle and learning about everything PHA has to offer, we got to work and redesigned a new and improved website from scratch. Due to COVID-19, Janielle was forced to adapt her studio to an online business model by developing an opportunity for her fellow yogis to own their own virtual studios through PHA. We designed and developed a website that highlighted this new business model and we helped Janielle tell the unique story of the studio’s genesis and growth by writing copy for the new website. 

 

We helped strengthen the PHA brand by creating a brand standards guide that included a new color scheme, typography, iconography, and a section where we developed brand values and voice for the studio. We also executed a social media audit for the studio’s Facebook and Instagram accounts, which detailed what type of content was and wasn't working. Additionally, we strengthened the studio’s presence on Google through strategic search engine optimization.

RESULTS

+50%

unique site views

(1 month)

+51%

direct searches

(1 month)