Enabling new voices in local elections.
MY VOTING POWER
INSIGHT
POLITICS FOR THE YOUNGER GENERATION
When approached by the client to assist in establishing and building this organization, our team conducted extensive demographic research to understand how to effectively target our desired demographic: gen z and millennials in Greenwich, CT. We ascertained that our target demographic is more interested in national politics than local, attaching themselves to larger scale issues past their immediate community.
Our mission remained: engage the younger demographic in local politics and remain non-partisan. We combined educational content and eye-catching design to subvert expectations for the industry and set ourselves apart from the local competitors. Our logo, branding, website, social media content, and promotional materials reflected this goal.
LOGO
FINDING CITIZENSHIP IN COMMUNITY
My Voting Power's logo was born of the core ideas of community and conversation. With these ideas in mind, we settled on a logo that doesn't initially read as political, but more accurately represents the firm's brand morals.
The process included collaboration with the client to solidify exactly what we wanted to say with the logo. After numerous iterations exploring more traditional political images and party neutral colors, we settled on the final logo, prioritizing a modern feel and a proper representation of our mission.
WEBSITE
BUILDING A NETWORK
My Voting Power's logo was born of the core ideas of community and conversation. With these ideas in mind, we settled on a logo that doesn't initially read as political, but more accurately represents the firm's brand morals.
The process included collaboration with the client to solidify exactly what we wanted to say with the logo. After numerous iterations exploring more traditional political images and party neutral colors, we settled on the final logo, prioritizing a modern feel and a proper representation of our mission.
SOCIAL MEDIA
ENGAGING A COMMUNITY
My Voting Power's logo was born of the core ideas of community and conversation. With these ideas in mind, we settled on a logo that doesn't initially read as political, but more accurately represents the firm's brand morals.
The process included collaboration with the client to solidify exactly what we wanted to say with the logo. After numerous iterations exploring more traditional political images and party neutral colors, we settled on the final logo, prioritizing a modern feel and a proper representation of our mission.
