The Greenwich Sentinel is a community newspaper and digital media source in Greenwich, CT that serves as the primary news source for over 20,000 homes and local businesses.
The Sentinel's goals for their communication plan were to become a pillar in the Greenwich community and better serve their advertisers. They wanted to establish themselves as the go-to news source in town.
In order to help the Sentinel convey the value of newspaper advertising, we worked directly with their advertisers to design new ads. We implemented a design strategy to create effective ads that actually boosted brand exposure and business growth.
To achieve our goal of connecting with the Greenwich community, we built up our social media presence on Instagram and Facebook, as shown above. We established a branded content pattern and engaged directly with Greenwich businesses and community members.